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Claire Thompson

Claire Thompson

Nearly 10 years of experience in music marketing, working directly with artists to achieve their goals via creative and analytic initiatives.

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About

Claire Thompson is a Los Angeles-based music industry professional, with nearly ten years of experience working in recorded music. Her lifelong passion for rock brought her to her career beginnings as a street teamer while in college, promoting for the legendary venue Chain Reaction and for Fearless Records. From there, she landed an internship at Fearless which led her to her current role as the marketing manager of the label. Her work includes marketing for artists such as August Burns Red, Plain White T's, The Plot In You, From First To Last, Bloodywood, BOYS LIKE GIRLS, LØLØ, Windwaker, and more. She also manages label-branded activations and partnerships.

 

She takes an artist-first approach to her work, collaborating with her roster directly to help them execute their vision and achieve their growth goals through strategic marketing. She has experience in executing every step of releasing albums and singles alike. This includes planning timelines, working with creatives to build art assets, collaborating with department specialists to maximize campaign returns (such as in radio, publicity, streaming, and sales), constructing marketing campaigns (such as email/SMS marketing, first-party data collection, and social calendars), and more, all while championing her artists' interests in the process.

Experience

Marketing Manager, Fearless Records

2022 - Present

Education

Bachelor of Arts, Marketing Communications
Minor, Philosophy
California Lutheran University 
2016-2020

Honors & Research

- Graduated summa cum laude (3.99 GPA)

- Departmental Honors Project: Slaying a Friend or Slaying an Enemy: Differences in the Application of Morality to Single-Player Games Versus Multi-Player Games (advisor: Dr. Monica L. Gracyalny)

- Culver Behavioral Science Research Fellowship (advisors: Dr. Jean Kelso Sandlin, Dr. Monica L. Gracyalny)

Marketing Coordinator, Fearless Records

2021 - 2022

Marketing Associate, Fearless Records 

2018 - 2021

Internships, Fearless Records 

2017 - 2018

Results & Highlights From Recent Album Marketing Campaigns

• Streaming growth around the rollout of Nu Delhi (the band's second record, first via Fearless): 

- 70 million album streams and 62,200 total album-adjusted units as of August 2026

- 5 million first-month Spotify album streams

- 441% increase in Spotify monthly listeners

- 74% increase in Spotify followers

• Day-to-day management of the socials of the Fearless artist with the largest social growth over the course of a single album campaign:

- Instagram: 348% increase in followers

- TikTok: 105% increase in followers

- YouTube: 29% increase in subscribers

• Three viral cutdowns from the Nu Delhi video on TikTok and Meta Reels garnered 15M total views

• Grew WhatsApp channel to 1,600 subscribers and mailing list subscribers to 2,600 from scratch

• Additional marketing campaigns:

- Ticket giveaways to capitalize on touring & grow consumption, social followership and first-party data

- Metal influencer campaign garnered 550,000 views, 60,000 likes and a 12% engagement rate

- Collaborate with artist on memes, highlight reels, and additional social content

- Release week listening parties via Bandcamp and Mellomanic

Bloodywood - Nu Delhi (2025)

Volumes Series - The Plot In You (2026)

Artist streaming records set with the Volumes Series (collection of singles released across four EPs):

- 475 million album streams and 385,000 total album-adjusted units as of August 2026

- First-week: 7.5 million streams (nearly four times the number of first-week streams as the previous record)

- Pre-save record: 120,000 pre-saves

• Social milestones over the Volumes Series:

- 535 million YouTube views and 8.9M watch hours

- 135% increase in TikTok followers

- 116% increase in Instagram followers

- 60% increase in YouTube subscribers

- 6% engagement rate on Meta platforms

• Text line launch driving pre-saves garnered 2,000 subscribers in one week

• Four giveaways ran throughout the Volumes Series campaign garnered 10,500 total actions (including email sign-ups, text sign-ups, social follows and new release streams and library saves)

• Additional marketing campaigns:

- Pre-save-to-unlock-stems teaser campaign around “Don’t Look Away” garnered 600 track-pre-saves, 400 YouTube subscribes, and 300 text sign-ups

- Playthrough videos, production run-through videos, lyric videos and live videos for all singles

- Metal influencer campaign around the track “Closure” garnered 1.4 million views and nearly 50,000 likes across 10 posts

- Cover contest (any instrument or vocals, any track off the Volumes Series) garnered 65 entries

Season of Surrender - August Burns Red (2026)

​• 755 million first-week streams and 1.6 million first-month streams put "Behemoth," the lead single off the band's tenth album 'Season of Surrender,' as the band's second-best performing single of the decade

Artist pre-save record set with 'Season of Surrender' with 67,000 pre-saves

TikTok growth over the 'Season of Surrender' album campaign:

- 203% increase in views

- 120.3% increase in comments

- 57% increase in likes

Meta growth over the 'Season of Surrender' album campaign:

- 140% increase in Instagram post interactions

- 111% increase in Instagram views

- 46% increase in Instagram views

#1 record ‘Season of Surrender’ on two Metal Radio Charts (NACC and Metal Contraband)

• Recruited and garnered clips from over 600 fans for inclusion in the "Sonic Salvation" music video

• Additional marketing campaigns:

- Tour influencer campaign (invite creators to capture content at shows in exchange for a ticket)

- Host giveaways to grow consumption, social followership and first-party data

- Launch a FanVids page to collect first-party data and UGC content from shows

- Social content ideation (highlights: Matt Greiner Olympic meme, Fearless x ABR highlight reel, Odyssey meme)

All Campaigns

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